Leadership & Team Structure

Our fractional model combines a core leadership team with senior specialists across formulation, regulatory, supply chain, clinical, creative, marketing, operations, and retail—delivering exactly the expertise needed, exactly when it’s needed.

Our Team Approach

From concept through clinical validation to commercialization, we assemble custom teams to support each brand’s specific needs.

Caroline Hadfield – Founder & Principal

Caroline has built and scaled multiple brands across skincare, baby, personal care, and color—guiding each from concept to tens of millions in revenue. Her experience spans formulation, regulatory approval, global retail partnerships, team building, and omnichannel strategy.